Cassandra Britton Episode S01 EPS 262

In the latest episode of the Empowerography Podcast, my guest is Cassandra Britton. Since the age of 3, I've been skating from one life lesson to the next. Growing up playing competitive hockey, I ended up studying Kinesiology at Western University, followed by a degree in Sports Business Management. This led me to a career in professional sport, selling sponsorships in the Global Partnerships department with MLSE (Maple Leafs Sports & Entertainment). Unfulfilled in the 9-5 grind, I started my own business at 19 years old, as a Makeup Artist after studying with the Canadian Beauty College. After blossoming into an artist, I transformed from a simple artist to a savvy entrepreneur, using my marketing background and over 20 certifications in the beauty industry, to turn CB Beauty into a 7 figure business today. Piggy backing on CB Beauty's momentum, Cashelle Couture was born in 2019, my 2nd business, this time in the e-commerce space. A line of beauty products, marketed around female warriors, and driving women to step into entrepreneurship. 2021 launched The CB Mindset, my third business, where now, my purpose is to empower others to turn their passion into profits, and experience true fulfillment in a being their OWN definition of successful as entrepreneurs. In this episode we discuss serial entrepreneurship, podcasting, the role of sports played in the journey through entrepreneurship, overcoming fear, humble beginnings and women in leadership roles.

Website - https://www.thecbmindset.com

IG - http://www.instagram.com/thecbmindset

"My background was really in sports and in business and marketing" - 00:02:55

"There should be more strong women stepping up" - 00:24:36

"Unless you quit and unless you let something defeat you, you're never actually failing" - 00:33:36

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